Concepedia

Harper A. Roehm

HA

Statistics

Publications

10

Citations

579

H-Index

10

Active since

1992

Affiliations

University of North Carolina at Greensboro(Current)

Wake Forest University

Harper A. Roehm is an author at University of North Carolina at Greensboro specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand StrategyBrand AwarenessConsumer BehaviorHealthBrandingBrand Equity

Publications per year

1992–2013

10

Publications

10

Designing Loyalty-Building Programs for Packaged Goods Brands

Michelle L. Roehm, Ellen Bolman Pullins, Harper A. Roehm · Journal of Marketing Research · 2002 · 218 citations

Loyalty Programs, Brand Equity, Favorable Brand Associations +12

Revisiting the Effect of Positive Mood on Variety Seeking

Harper A. Roehm, Michelle L. Roehm · Journal of Consumer Research · 2005 · 99 citations

Plugs versus placements: A comparison of alternatives for within‐program brand exposure

Michelle L. Roehm, Harper A. Roehm, Derrick S. Boone · Psychology and Marketing · 2003 · 64 citations

Entertainment Marketing, Within‐program Brand Exposure, Consumer Research +18

The influence of redemption time frame on responses to incentives

Michelle L. Roehm, Harper A. Roehm · Journal of the Academy of Marketing Science · 2010 · 44 citations

Economics, Public Policy, Behavioral Decision Making +10

Personality correlates of success in total quality manufacturing

Theodore L. Hayes, Harper A. Roehm, Joseph P. Castellano · Journal of Business and Psychology · 1994 · 42 citations

Total Quality Management, Customer Satisfaction, Job Satisfaction +7

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