Concepedia

Derrick S. Boone

DS

Statistics

Publications

6

Citations

283

H-Index

6

Active since

2002

Affiliations

Wake Forest University(Current)

Derrick S. Boone is an author at Wake Forest University specializing in management, marketing, and consumer decision making.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer Decision MakingHealthSurgeryBrandingMedicineEconomics

Publications per year

2002–2022

6

Publications

6

Retail segmentation using artificial neural networks

Derrick S. Boone, Michelle L. Roehm · International Journal of Research in Marketing · 2002 · 107 citations

Engineering, Machine Learning, Pattern Recognition +7

Plugs versus placements: A comparison of alternatives for within‐program brand exposure

Michelle L. Roehm, Harper A. Roehm, Derrick S. Boone · Psychology and Marketing · 2003 · 64 citations

Entertainment Marketing, Within‐program Brand Exposure, Consumer Research +18

Exploring patient involvement in decision making for vascular procedures

Matthew A. Corriere, Jennifer Avise, Laura A. Peterson et al. · Journal of Vascular Surgery · 2015 · 50 citations · Full text

Medical Decision Making, Primary Care, Clinical Decision-making +8

Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion

Derrick S. Boone, Michelle L. Roehm · Marketing Letters · 2002 · 42 citations

Consumer Purchase Decisions Under Asymmetrical Rates of Technological Advance and Price Decline

Derrick S. Boone · International Journal of Strategic Decision Sciences · 2012 · 10 citations

Consumer Economics, Consumer Purchase Decisions, Consumer Research +18

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