Business Horizons · 2005 · 263 citations · 1 references
BusinessMarketingMarketing ManagementAdvertisingBrand ManagementDigital MarketingBrand AdvertisingBrand CommunicationBrand EquityBrand PromotionIntegrated Marketing CommunicationsWord-of-mouth MarketingBrand Communication StrategyViral AdvertisingViral Campaign DesignViral CampaignsViral Word-of-mouth
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