Concepedia

Traci H. Freling

TH

Statistics

Publications

13

Citations

1.9K

H-Index

13

Active since

2005

Affiliations

The University of Texas at Arlington(Current)

University of Kentucky

North Carolina State University

Miami University

West Virginia University

Traci H. Freling is an author at The University of Texas at Arlington specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessBrand AwarenessConsumer BehaviorBrand EquityBrandingBrand DevelopmentBias

Publications per year

2005–2023

13

Publications

13

How Online Product Reviews Affect Retail Sales: A Meta-analysis

Kristopher Floyd, Ryan Freling, Saad A. Alhoqail et al. · Journal of Retailing · 2014 · 577 citations

Online Customer Behavior, Customer Review, Online Reviews +8

An empirical analysis of the brand personality effect

Traci H. Freling, Lukas P. Forbes · Journal of Product & Brand Management · 2005 · 322 citations

Customer Satisfaction, Brand Personality Effect, Consumer Motivation +17

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Devon DelVecchio, David H. Henard, Traci H. Freling · Journal of Retailing · 2006 · 249 citations

Marketing, Advertising, Post-promotion Brand Preference +10

Brand personality appeal: conceptualization and empirical validation

Traci H. Freling, Jody L. Crosno, David H. Henard · Journal of the Academy of Marketing Science · 2010 · 231 citations

Marketing, Customer Satisfaction, Management +5

An examination of brand personality through methodological triangulation

Traci H. Freling, Lukas P. Forbes · Journal of Brand Management · 2005 · 185 citations

Personal Branding, Methodological Triangulation, Interactive Marketing +4

1–5 of 13