Concepedia
Statistics
Publications
9
Citations
1.1K
H-Index
Active since
2003
Affiliations
Western Kentucky University(Current)
University of Kentucky
Lukas P. Forbes is an author at Western Kentucky University specializing in marketing, business, and consumer behavior.
Publications per year
2003–2020
An empirical analysis of the brand personality effect
Traci H. Freling, Lukas P. Forbes · Journal of Product & Brand Management · 2005 · 323 citations
Business, Marketing, Marketing Management +10
The Sales Force Technology–Performance Chain: The Role of Adaptive Selling and Effort
Adam Rapp, Raj Agnihotri, Lukas P. Forbes · Journal of Personal Selling and Sales Management · 2008 · 190 citations
Management, Management Information Systems, Marketing +6
An examination of brand personality through methodological triangulation
Traci H. Freling, Lukas P. Forbes · Journal of Brand Management · 2005 · 186 citations
Business, Marketing, Marketing Management +14
Typologies of e‐commerce retail failures and recovery strategies
Lukas P. Forbes, Scott W. Kelley, K. Douglas Hoffman · Journal of Services Marketing · 2005 · 170 citations
Business, Management Information Systems, Retail Management +17
Does Social Media Influence Consumer Buying Behavior? An Investigation Of Recommendations And Purchases
Lukas P. Forbes, Lukas P. Forbes · Journal of Business & Economics Research (JBER) · 2013 · 97 citations · Full text
Business, Communication, Marketing +11
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