Nikolaos Papavassiliou

Publications

183

Citations

H-Index

1997

Active since

Affiliations

Athens University of Economics and Business(Current)

Nikolaos Papavassiliou is an author at Athens University of Economics and Business specializing in global strategy, business, and international marketing.

Top concepts

BusinessMarketingManagementGlobal StrategyInternational MarketingTradeEconomicsAdvertisingBrand AwarenessSales Management

Publications per year

1997–2005

Publications

Standardization versus adaptation of international advertising strategies: Towards a framework

Nikolaos Papavassiliou, Vlasis Stathakopoulos · European Journal of Marketing · 1997 · 136 citations

International Advertising, Advertising, International Marketing +13

Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities

Evangelia Katsikea, Marios Theodosiou, Robert E. Morgan et al. · Journal of International Marketing · 2005 · 47 citations

Direct-selling Small, International Marketing, Trade +22

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