Marios Theodosiou

Strategy fit and performance consequences of international marketing standardization

Constantine S. Katsikeas, Saeed Samiee, Marios Theodosiou · Strategic Management Journal · 2006 · 482 citations

Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

Marios Theodosiou, Leonidas C. Leonidou · International Business Review · 2003 · 407 citations

International Management, International Business Strategy, International Business +12

Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations

Marios Theodosiou, John Kehagias, Evangelia Katsikea · Industrial Marketing Management · 2012 · 275 citations

Resource-based View, Strategic Orientations, Firm Performance +12

National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance

Leonidas C. Leonidou, Dayananda Palihawadana, Marios Theodosiou · Journal of International Marketing · 2011 · 245 citations

Firm Performance, International Marketing, Export Financial Performance +17

Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations

Marios Theodosiou, Constantine S. Katsikeas · Journal of International Marketing · 2001 · 139 citations

International Marketing, Multinational Enterprise, Internationalization +17