Concepedia

Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations

Marios Theodosiou, John Kehagias, Evangelia Katsikea

Industrial Marketing Management · 2012 · 275 citations · 91 references

Concepts

Resource-based ViewStrategic OrientationsFirm PerformanceCorporate StrategyMarketing CapabilitiesManagementBusinessBusiness StrategyStrategyManagerial CapabilityStrategic ManagementMarketingCompetitive AdvantageService StrategyMarketing Strategy

References

91

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 43.6K citations

Productivity, Resource-based View, Firm Performance +12

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations

Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15

Dynamic capabilities and strategic management

David J. Teece, Gary P. Pisano, Amy Shuen · Strategic Management Journal · 1997 · 30.2K citations

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations

Customer Satisfaction, Structural Equation Models, Management +6