Thanos Kouremenos is an author at Aston University specializing in integrated marketing, marketing management, and consumer research.
Top concepts
BusinessMarketingManagementGlobal MarketingConsumer BehaviorConsumer ResearchMarketing InsightsMarketing StrategyIntegrated MarketingMarketing Management
Publications per year
1993–1993
1
1
Marketing Approaches in Bulgaria
Tony Cox, George J. Avlonitis, Thanos Kouremenos · European Journal of Marketing · 1993 · 54 citations
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