T. Christopher Greenwell

Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets

Marion E. Hambrick, Jason Simmons, Greg Greenhalgh et al. · International Journal of Sport Communication · 2010 · 371 citations

Social Sciences, Communication, Sociology +14

Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience

T. Christopher Greenwell, Janet Fink, Donna L. Pastore · Sport Management Review · 2002 · 283 citations

Business, Marketing, Marketing Management +17

An Analysis of Spectator Motives in an Individual Combat Sport: A Study of Mixed Martial Arts Fans

Seungmo Kim, T. Christopher Greenwell, Damon P. S. Andrew et al. · Sport Marketing Quarterly · 2008 · 116 citations

Social Sciences, Social Psychology, Audience Studies +13

Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments

T. Christopher Greenwell, Janet Fink, Donna L. Pastore · Sport Marketing Quarterly · 2002 · 83 citations

Business, Marketing, Marketing Management +17

An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans

Seungmo Kim, Damon P. S. Andrew, T. Christopher Greenwell · International Journal of Sports Marketing and Sponsorship · 2009 · 71 citations

Social Sciences, Communication, Cultural Studies +17