Concepedia

Greg Greenhalgh

GG

7

Publications

508

Citations

7

H-Index

2010

Active since

Affiliations

University of Louisville(Current)

Virginia Commonwealth University

Greg Greenhalgh is an author at University of Louisville specializing in sports marketing, sports sponsorship, and media studies.

Top concepts

Publications per year

2010–2020

7

Publications

7

Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets

Marion E. Hambrick, Jason Simmons, Greg Greenhalgh et al. · International Journal of Sport Communication · 2010 · 366 citations

, , +20

Spectator Support: Examining the Attributes that Differentiate Niche from Mainstream Sport

Greg Greenhalgh, Jason Simmons, Marion E. Hambrick et al. · Sport Marketing Quarterly · 2011 · 37 citations

An Assessment of Fans’ Willingness to Pay for Team's Environmental Sustainability Initiatives

Greg Greenhalgh, Joris Drayer · Sport Marketing Quarterly · 2020 · 32 citations · Full text

Professional niche sports sponsorship: an investigation of sponsorship selection criteria

Greg Greenhalgh, T. Christopher Greenwell · International Journal of Sports Marketing and Sponsorship · 2013 · 23 citations

, , +13

Niche- Versus Mainstream-Sport Spectators: An Analysis of Need for Uniqueness and Sport eFANgelism

Brendan Dwyer, Greg Greenhalgh, Carrie W. LeCrom · International Journal of Sport Communication · 2016 · 19 citations

, , +27

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