Concepedia

S. Ram

SR

Statistics

Publications

10

Citations

2.3K

H-Index

10

Active since

1987

Affiliations

University of Arizona(Current)

S. Ram is an author at University of Arizona specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementInnovationStrategic ManagementInnovation ManagementSocial InnovationConsumer ResearchMarketing StrategyCustomer Satisfaction

Publications per year

1987–2006

10

Publications

10

Consumer Resistance to Innovations: The Marketing Problem and its solutions

S. Ram, Jagdish N. Sheth · Journal of Consumer Marketing · 1989 · 1.4K citations

Successful Innovation, Customer Satisfaction, Innovation Adoption +13

A Model of Innovation Resistance

S. Ram · ACR North American Advances · 1987 · 444 citations

Innovation Study, Innovation Resistance, Management +7

Successful innovation using strategies to reduce consumer resistance An empirical test

S. Ram · Journal of Product Innovation Management · 1989 · 169 citations

Customer Satisfaction, Consumer Study, Consumer Research +21

“Forced” adoption of innovations in organizations: Consequences and implications

S. Ram · Journal of Product Innovation Management · 1991 · 96 citations

Customer Satisfaction, Innovation Adoption, Consumer Research +20

Bringing Innovation to Market: How to Break Corporate and Customer Barriers

Everett M. Rogers, Jagdish N. Sheth, S. Ram · Journal of Marketing · 1989 · 77 citations

Customer Barriers, Innovation Management, Competitive Advantage +18

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