Concepedia

Dean Wilkie

DW

14

Publications

715

Citations

11

H-Index

2012

Active since

Affiliations

The University of Adelaide(Current)

Charles Sturt University

Swinburne University of Technology

The University of Sydney

Macquarie University

Dean Wilkie is an author at The University of Adelaide specializing in management, marketing, and brand awareness.

Top concepts

MarketingManagementBrand AwarenessBrand StrategyBrand DevelopmentConsumer ResearchBrandingBrand EquityBrand ManagementConsumer Behavior

Publications per year

2012–2025

14

Publications

14

Consumer emotional brand attachment with social media brands and social media brand equity

Abhishek Dwivedi, Lester W. Johnson, Dean Wilkie et al. · European Journal of Marketing · 2018 · 245 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Woke brand activism authenticity or the lack of it

Abas Mirzaei, Dean Wilkie, Helen Siuki · Journal of Business Research · 2021 · 181 citations

Media Studies, Management, Brand Strategy +6

Establishing measures and drivers of consumer brand engagement behaviours

Abhishek Dwivedi, Dean Wilkie, Lester W. Johnson et al. · Journal of Brand Management · 2016 · 66 citations

Customer Satisfaction, Behavioral Sciences, Management +5

Brand approaches to diversity: a typology and research agenda

Amelie Burgess, Dean Wilkie, Rebecca Dolan · European Journal of Marketing · 2022 · 37 citations

Audience Connectedness, Consumer Research, Brand Strategy +20

Beyond information availability: Specifying the dimensions of consumer perceived brand transparency

Dean Wilkie, Jodie Conduit · Journal of Business Research · 2023 · 32 citations · Full text

Rows per page

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