Concepedia
Statistics
Publications
8
Citations
450
H-Index
Active since
2011
Affiliations
Macquarie University(Current)
The University of Adelaide
Abas Mirzaei is an author at Macquarie University specializing in management, marketing, and brand awareness.
Top concepts
ManagementMarketingBrand AwarenessBusinessBrand StrategyBrand DevelopmentBrand EquityBrand ManagementConsumer BehaviorConsumer Research
Publications per year
2011–2023
Woke brand activism authenticity or the lack of it
Abas Mirzaei, Dean Wilkie, Helen Siuki · Journal of Business Research · 2021 · 181 citations
Media Studies, Management, Brand Strategy +6
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
Jana Bowden, Abas Mirzaei · European Journal of Marketing · 2021 · 129 citations
Customer Satisfaction, Digital Marketing, Consumer Motivation +25
Exploring brand purpose dimensions for non-profit organizations
Abas Mirzaei, Cynthia Webster, Helen Siuki · Journal of Brand Management · 2021 · 36 citations
Marketing, Brand Purpose Dimensions, Management +6
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions
Dean Wilkie, Amelie Burgess, Abas Mirzaei et al. · Journal of Advertising · 2023 · 29 citations
Behavioral Decision Making, Digital Marketing, Consumer Study +20
Designing A Model For Evaluating The Effectiveness Of E-Hrm (Case Study: Iranian Organizations)
Ali Sanayei, Abas Mirzaei · International journal of information science and management. · 2012 · 21 citations · Full text
International Human Resource Management, Strategic Human Resources, Education +26
Rows per page
1–5 of 8