Concepedia

Amelie Burgess

AB

4

Publications

106

Citations

4

H-Index

2020

Active since

Affiliations

The University of Adelaide(Current)

Amelie Burgess is an author at The University of Adelaide specializing in brand awareness, marketing communication, and management.

Top concepts

MarketingManagementBrand AwarenessConsumer ResearchMarketing CommunicationCultureBrandingBusinessEducationPersuasion

Publications per year

2020–2024

4

Publications

4

Brand approaches to diversity: a typology and research agenda

Amelie Burgess, Dean Wilkie, Rebecca Dolan · European Journal of Marketing · 2022 · 37 citations

Audience Connectedness, Consumer Research, Brand Strategy +20

Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions

Dean Wilkie, Amelie Burgess, Abas Mirzaei et al. · Journal of Advertising · 2023 · 29 citations

Behavioral Decision Making, Digital Marketing, Consumer Study +20

Towards successful diversity initiatives: the importance of building audience connectedness

Amelie Burgess, Dean Wilkie, Rebecca Dolan · Journal of Marketing Management · 2020 · 25 citations

Social purpose branding approaches: a typology of how brands engage with a social purpose

Harriet Gray, Rebecca Dolan, Dean Wilkie et al. · European Journal of Marketing · 2024 · 15 citations

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