Concepedia

Helen Siuki

HS

Statistics

Publications

3

Citations

245

H-Index

3

Active since

2021

Affiliations

Macquarie University(Current)

Helen Siuki is an author at Macquarie University specializing in marketing, management, and arts.

ORCID

Top concepts

Publications per year

2021–2021

3

Publications

3

Woke brand activism authenticity or the lack of it

Abas Mirzaei, Dean Wilkie, Helen Siuki · Journal of Business Research · 2021 · 181 citations

, , +6

Exploring brand purpose dimensions for non-profit organizations

Abas Mirzaei, Cynthia Webster, Helen Siuki · Journal of Brand Management · 2021 · 36 citations

, , +6

Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages

Helen Siuki, Cynthia Webster · Psychology and Marketing · 2021 · 28 citations

, , +26

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