Concepedia

Dipti Jain

DJ

Statistics

Publications

1

Citations

85

H-Index

1

Active since

2009

Affiliations

Michigan State University(Current)

Dipti Jain is an author at Michigan State University specializing in interactive marketing, customer satisfaction, and consumer motivation.

Top concepts

BusinessMarketingManagementConsumer ChoiceConsumer BehaviorConsumer ResearchDigital MarketingBehavioral ScienceConsumer MotivationCustomer Satisfaction

Publications per year

2009–2009

1

Publications

1

Multichannel Shopping Through Nontraditional Retail Formats: Variety-Seeking Behavior With Hedonic and Utilitarian Motivations

Kyoung‐Nan Kwon, Dipti Jain · Journal of Marketing Channels · 2009 · 85 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +19

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