Concepedia
Statistics
Publications
2
Citations
597
H-Index
Active since
1990
D. Scott Clemons is an author specializing in consumer behavior, business, and marketing.
Publications per year
1990–1994
Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences
Sarah Fisher Gardial, D. Scott Clemons, Robert B. Woodruff et al. · Journal of Consumer Research · 1994 · 391 citations
Business, Marketing, Marketing Management +12
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
David W. Schumann, Richard E. Petty, D. Scott Clemons · Journal of Consumer Research · 1990 · 206 citations
Business, Marketing, Psychology +16
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