Concepedia

Gordon P. Wright

GP

17

Publications

2.1K

Citations

16

H-Index

1968

Active since

Affiliations

Purdue University West Lafayette(Current)

University of Arizona

Northwestern University

Gordon P. Wright is an author at Purdue University West Lafayette specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchEconomicsConsumer ChoiceConsumer Decision MakingEngineeringBrand Equity

Publications per year

1968–2006

17

Publications

17

Technical Note—A General Inner Approximation Algorithm for Nonconvex Mathematical Programs

Barry R. Marks, Gordon P. Wright · Operations Research · 1978 · 1K citations

Mathematical Programming, Numerical Analysis, Engineering +16

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Carrie M. Heilman, Douglas Bowman, Gordon P. Wright · Journal of Marketing Research · 2000 · 214 citations

Marketing Analytics, Consumer Study, Consumer Research +19

A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes

Abel P. Jeuland, Frank M. Bass, Gordon P. Wright · Operations Research · 1980 · 151 citations

Consumer Uncertainty, Engineering, Scale Parameter +26

Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons

Frank M. Bass, Abel P. Jeuland, Gordon P. Wright · Management Science · 1976 · 128 citations

Market Equilibrium, Aggregate Brand, Consumer Research +18

An Investigation into the Order of the Brand Choice Process

Frank M. Bass, Moshe Givon, Manohar U. Kalwani et al. · Marketing Science · 1984 · 121 citations

Marketing, Economics, Choice Model +14

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