Concepedia

Rashi Glazer

RG

Statistics

Publications

24

Citations

3.8K

H-Index

19

Active since

1984

Affiliations

University of California, Berkeley(Current)

Nortel (Canada)

New York University

Columbia University

Graduate School USA

Rashi Glazer is an author at University of California, Berkeley specializing in marketing, business, and management.

Publications per year

1984–2007

24

Publications

24

Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset

Rashi Glazer · Journal of Marketing · 1991 · 929 citations

Management, Marketing, Marketing Management +12

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto · Journal of Marketing Research · 1994 · 446 citations

Business, Marketing, Marketing Management +13

Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset

Rashi Glazer · Journal of Marketing · 1991 · 379 citations

Management, Marketing, Marketing Management +12

Marketing and Technology: A Strategic Coalignment

Noël Capon, Rashi Glazer · Journal of Marketing · 1987 · 374 citations

Management, Marketing, Strategic Management +17

Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information

Rashi Glazer, Allen M. Weiss · Journal of Marketing Research · 1993 · 252 citations

Business, Marketing, Marketing Management +7

1–5 of 24