Cristina Ledro

Statistics

Publications

Citations

315

H-Index

Active since

2022

Affiliations

University of Padua(Current)

Cristina Ledro is an author at University of Padua specializing in customer relationship management analytics, customer interaction management, and management information systems.

ORCID

Publications per year

2022–2025

Publications

Artificial intelligence in customer relationship management: literature review and future research directions

Cristina Ledro, Anna Nosella, Andrea Vinelli · Journal of Business and Industrial Marketing · 2022 · 181 citations · Full text

Management, Management Information Systems, Marketing +17

Integration of AI in CRM: Challenges and guidelines

Cristina Ledro, Anna Nosella, Ilaria Dalla Pozza · Journal of Open Innovation Technology Market and Complexity · 2023 · 90 citations · Full text

Business, Management Information Systems, Marketing +10

How to assess organizational and strategic impacts of customer relationship management: A multi-perspective performance evaluation method

Cristina Ledro, Anna Nosella, Andrea Vinelli · Expert Systems with Applications · 2022 · 28 citations · Full text

Business, Marketing Management, Strategic Management +16

Artificial intelligence in customer relationship management: A systematic framework for a successful integration

Cristina Ledro, Anna Nosella, Andrea Vinelli et al. · Journal of Business Research · 2025 · 16 citations · Full text

Business, Management Information Systems, Marketing +14

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