Concepedia

Carolyn M. Bonifield

CM

8

Publications

866

Citations

8

H-Index

2006

Active since

Affiliations

University of Vermont(Current)

University of Toledo

University of Iowa

Universidad EAFIT

Carolyn M. Bonifield is an author at University of Vermont specializing in management, interactive marketing, and marketing.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingBusinessCommunicationDigital MarketingArtsSocial MediaSocial Sciences

Publications per year

2006–2022

8

Publications

8

Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses

Carolyn M. Bonifield, Catherine Cole · Marketing Letters · 2006 · 318 citations

Affective Responses, Service Failure, Behavioral Sciences +12

Product returns on the Internet: A case of mixed signals?

Carolyn M. Bonifield, Catherine Cole, Randall L. Schultz · Journal of Business Research · 2009 · 194 citations

Electronic Marketplace, Online Customer Behavior, Advertising +10

Better him than me: social comparison theory and service recovery

Carolyn M. Bonifield, Catherine Cole · Journal of the Academy of Marketing Science · 2008 · 94 citations

Social Identity, Social Work Theory, Social Policy Research +6

Social media use by young Latin American consumers: An exploration

Ainsworth Anthony Bailey, Carolyn M. Bonifield, Alejandro Arias · Journal of Retailing and Consumer Services · 2018 · 88 citations · Full text

Culture, Social Media Use, Social Media +10

Mobile payment adoption in Latin America

Ainsworth Anthony Bailey, Carolyn M. Bonifield, Alejandro Arias et al. · Journal of Services Marketing · 2022 · 66 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +23

Rows per page

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