Randall L. Schultz

IMPLEMENTING STRATEGIC MISSIONS: EFFECTIVE STRATEGIC, STRUCTURAL AND TACTICAL CHOICES

Jeffrey G. Covin, Dennis P. Slevin, Randall L. Schultz · Journal of Management Studies · 1994 · 282 citations

Management, Strategic Management, Strategy +15

A Study of Marketing Generalizations

Robert P. Leone, Randall L. Schultz · Journal of Marketing · 1980 · 210 citations

Business, Marketing, Marketing Management +2

Product returns on the Internet: A case of mixed signals?

Carolyn M. Bonifield, Catherine Cole, Randall L. Schultz · Journal of Business Research · 2009 · 195 citations

Social Sciences, Economics, Marketing +9

Strategy and Tactics in a Process Model of Project Implementation

Randall L. Schultz, Dennis P. Slevin, Jeffrey K. Pinto · INFORMS Journal on Applied Analytics · 1987 · 174 citations

Management, Project Management, Strategy +6

Marketing Models and Econometric Research

Vijay Mahajan, Leonard J. Parsons, Randall L. Schultz · Journal of Marketing Research · 1977 · 126 citations

Social Sciences, Marketing, Marketing Management +12