Concepedia

Leonard J. Parsons

LJ

Statistics

Publications

18

Citations

833

H-Index

15

Active since

1969

Affiliations

Georgia Institute of Technology(Current)

Claremont Graduate University

Leonard J. Parsons is an author at Georgia Institute of Technology specializing in marketing, marketing management, and consumer theory.

Publications per year

1969–2006

18

Publications

18

Marketing Models and Econometric Research

Vijay Mahajan, Leonard J. Parsons, Randall L. Schultz · Journal of Marketing Research · 1977 · 126 citations

Social Sciences, Marketing, Marketing Management +12

Simultaneous-Equation Regression Analysis of Sales and Advertising

Frank M. Bass, Leonard J. Parsons · Applied Economics · 1969 · 115 citations

Social Sciences, Business Economics, Economics +14

Marketing Management: Text and Cases

Kendall Adams, Douglas J. Dalrymple, Leonard J. Parsons · Journal of Marketing · 1977 · 99 citations · Full text

Business, Marketing, Marketing Management +17

Analysis of Sales Call Effectiveness

Leonard J. Parsons, Piet Vanden Abeele · Journal of Marketing Research · 1981 · 89 citations

Management, Marketing, Marketing Management +12

Marketing Models and Econometric Research

Robert Fildes, Leonard J. Parsons, Randall L. Schultz · Operational Research Quarterly (1970-1977) · 1977 · 59 citations

Social Sciences, Marketing, Marketing Management +12

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