Concepedia

Piet Vanden Abeele

PV

Statistics

Publications

13

Citations

988

H-Index

12

Active since

1981

Affiliations

KU Leuven(Current)

Piet Vanden Abeele is an author at KU Leuven specializing in marketing, business, and social sciences.

Publications per year

1981–2005

13

Publications

13

Decline and variability in brand loyalty

Marnik G. Dekimpe, Jan‐Benedict E.M. Steenkamp, Martin Mellens et al. · International Journal of Research in Marketing · 1997 · 340 citations

Business, Marketing, Marketing Management +11

Consumer's means-end chains for “think” and “feel” products

Christel Claeys, A. Swinnen, Piet Vanden Abeele · International Journal of Research in Marketing · 1995 · 150 citations · Full text

Business, Marketing, Marketing Management +14

On research efficiency: A micro-analysis of Dutch university research in Economics and Business Management

Laurens Cherchye, Piet Vanden Abeele · Research Policy · 2005 · 112 citations

Social Sciences, Business Economics, Economics +15

Analysis of Sales Call Effectiveness

Leonard J. Parsons, Piet Vanden Abeele · Journal of Marketing Research · 1981 · 89 citations

Management, Marketing, Marketing Management +12

Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor

Piet Vanden Abeele, Douglas L. MacLachlan · Journal of Consumer Research · 1994 · 67 citations

Social Sciences, Communication, Psychology +16

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