Consumer's means-end chains for “think” and “feel” products

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 4.5K citations

Business, Marketing, Marketing Management +13

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 2.6K citations

Business, Marketing, Marketing Management +13

A spreading activation theory of memory

John R. Anderson · Journal of Verbal Learning and Verbal Behavior · 1983 · 2.2K citations

Social Sciences, Neuroscience, Cognitive Neuroscience +7