Concepedia

Product Perception

Product Perception is a cognitive construct within packaging typography that denotes the consumer's interpretive evaluation of a product's identity and attributes as shaped by typographic design elements such as typeface, hierarchy, and legibility.

563

Publications

43.5K

Citations

1.2K

Authors

536

Institutions

Publications per year

2017–2026

148

Parents

Publications

563

Collaborative filtering with temporal dynamics

Yehuda Koren · 2009 · 1.2K citations

, , +16

Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

Pankaj Aggarwal, Ann L. McGill · Journal of Consumer Research · 2007 · 1K citations

, , +13

Seeing things: consumer response to the visual domain in product design

Nathan Crilly, James Moultrie, P. John Clarkson · Design Studies · 2004 · 951 citations · Full text

, , +14

The Different Roles of Product Appearance in Consumer Choice<sup>*</sup>

Mariëlle E. H. Creusen, Jan Schoormans · Journal of Product Innovation Management · 2004 · 898 citations

, , +17

A Theoretical Model for the Study of Product Importance Perceptions

Peter Bloch, Marsha L. Richins · Journal of Marketing · 1983 · 847 citations

, , +12

1–5 of 563

Authors

1.2K

  1. JS
    Jan Schoormans

    Delft University of Technology, Netherlands

    7 publications · 1.6K citations

    7

    h-index

  2. BS
    Benedikt Schnurr

    Universität Innsbruck, Austria

    6 publications · 414 citations

    6

    h-index

  3. MC
    Manuel Contero

    Universitat Politècnica de València, Spain

    6 publications · 130 citations

    6

    h-index

  4. TJ
    Thomas J. L. van Rompay

    University of Twente, Netherlands

    6 publications · 396 citations

    6

    h-index

  5. CS
    Charles Spence

    University of Oxford, United Kingdom

    5 publications · 985 citations

    5

    h-index

1–5 of 1.2K

Institutions

536

  1. Delft University of Technology

    Delft, The Netherlands

    13 h-index

    24 publications

    1.8K citations

  2. Universitat Politècnica de València

    Valencia, Spain

    12 h-index

    30 publications

    1.5K citations

  3. City University of Hong Kong

    Hong Kong, Hong Kong

    8 h-index

    9 publications

    477 citations

  4. Universidad de la República de Uruguay

    Montevideo, Uruguay

    7 h-index

    22 publications

    875 citations

  5. Wageningen University & Research

    Wageningen, The Netherlands

    7 h-index

    21 publications

    1.6K citations

  6. University of Twente

    Enschede, The Netherlands

    7 h-index

    14 publications

    1.2K citations

  7. Universidad de Zaragoza

    Zaragoza, Spain

    6 h-index

    16 publications

    818 citations

  8. Universität Innsbruck

    Innsbruck, Austria

    6 h-index

    9 publications

    628 citations

1–8 of 536

Venues

  1. Journal of Consumer Research

    JCR · 26 publications · 5.5K citations

    24

    h-index

  2. Psychology and Marketing

    31 publications · 1.7K citations

    22

    h-index

  3. ACR North American Advances

    27 publications · 1K citations

    19

    h-index

  4. Journal of Product Innovation Management

    15 publications · 2.1K citations

    15

    h-index

  5. Journal of Marketing Research

    17 publications · 1.8K citations

    15

    h-index

1–5