Concepedia

Mariëlle E. H. Creusen

ME

Statistics

Publications

9

Citations

1.4K

H-Index

9

Active since

1997

Affiliations

Delft University of Technology(Current)

Mariëlle E. H. Creusen is an author at Delft University of Technology specializing in marketing, product design, and marketing management.

Publications per year

1997–2018

9

Publications

9

The Different Roles of Product Appearance in Consumer Choice<sup>*</sup>

Mariëlle E. H. Creusen, Jan Schoormans · Journal of Product Innovation Management · 2004 · 898 citations

Arts, Design, Marketing +17

How consumers perceive product appearance: The identification of three product appearance attributes

Janneke Blijlevens, Mariëlle E. H. Creusen, Jan Schoormans · Swinburne Research Bank (Swinburne University of Technology) · 2009 · 153 citations · Full text

Arts, Design, Aesthetics +11

Product value importance and consumer preference for visual complexity and symmetry

Mariëlle E. H. Creusen, Robert W. Veryzer, Jan Schoormans · European Journal of Marketing · 2010 · 141 citations

Humanities, Marketing, Marketing Management +17

Research Opportunities Related to Consumer Response to Product Design<sup>*</sup>

Mariëlle E. H. Creusen · Journal of Product Innovation Management · 2011 · 59 citations

Management, Marketing, Strategic Management +12

The importance of product aspects in choice: the influence of demographic characteristics

Mariëlle E. H. Creusen · Journal of Consumer Marketing · 2010 · 50 citations

Business, Marketing, Marketing Management +16

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