Concepedia

Packaging Typography

Packaging Typography is the academic study and application of typographic design within the context of product packaging, distinguished by its focus on the functional, aesthetic, and communicative role of type in influencing consumer perception and behavior at the point of sale.

26

Publications

1.4K

Citations

61

Authors

33

Institutions

Publications per year

2017–2026

5

Variants

Typography For PackagingTypography In Packaging

Parents

Children

Publications

26

Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

Gastón Ares, Rosires Deliza · Food Quality and Preference · 2010 · 344 citations

, , +14

Predictive packaging design: Tasting shapes, typefaces, names, and sounds

Carlos Velasco, Alejandro Salgado‐Montejo, Fernando Marmolejo‐Ramos et al. · Food Quality and Preference · 2013 · 213 citations

, , +13

The impact of cigarette package design on perceptions of risk

David Hammond, Carla M. Parkinson · Journal of Public Health · 2009 · 146 citations · Full text

, , +17

Examining the relationship between product package colour and product selection in preschoolers

David Marshall, Mark Stuart, Rick Bell · Food Quality and Preference · 2006 · 83 citations

, , +12

The Role of Packaging in Positioning an Orange Juice

Natalia Vila López, Olga Ampuero‐Canellas · Journal of Food Products Marketing · 2007 · 62 citations

, , +15

1–5 of 26

Authors

61

  1. RW
    Regina W.Y. Wang

    National Taiwan University of Science and Technology, Taiwan

    2 publications · 29 citations

    2

    h-index

  2. CS
    Charles Spence

    University of Oxford, United Kingdom

    2 publications · 244 citations

    2

    h-index

  3. AS
    Alejandro Salgado‐Montejo

    University of Oxford, United Kingdom

    1 publications · 213 citations

    1

    h-index

  4. JJ
    Jan Jacobs

    Instituut voor Tropische Geneeskunde, Belgium

    1 publications · 45 citations

    1

    h-index

  5. RR
    Raffaella Ravinetto

    Instituut voor Tropische Geneeskunde, Belgium

    1 publications · 45 citations

    1

    h-index

1–5 of 61

Institutions

33

  1. University of Oxford

    Oxford, United Kingdom

    2 h-index

    6 publications

    732 citations

  2. National Taiwan University of Science and Technology

    Taipei, Taiwan

    2 h-index

    2 publications

    27 citations

  3. Norwegian Veterinary Institute

    Oslo, Norway

    1 h-index

    1 publications

    15 citations

  4. UK Centre for Tobacco & Alcohol Studies

    Nottingham, United Kingdom

    1 h-index

    1 publications

    49 citations

  5. Universidad de La Sabana

    Chía, Colombia

    1 h-index

    1 publications

    213 citations

  6. Louisiana State University

    Baton Rouge, United States

    1 h-index

    1 publications

    19 citations

  7. Universitat Politècnica de València

    Valencia, Spain

    1 h-index

    1 publications

    62 citations

  8. Universitas Lancang Kuning

    Pekanbaru, Indonesia

    1 h-index

    3 publications

    48 citations

1–8 of 33

Venues

  1. Food Quality and Preference

    4 publications · 671 citations

    4

    h-index

  2. Journal of Public Health

    1 publications · 146 citations

    1

    h-index

  3. 1

    h-index

  4. Displays

    1 publications · 11 citations

    1

    h-index

  5. Library and Information Research

    LIR · 1 publications · 10 citations

    1

    h-index

1–5