Concepedia

Natalia Vila López

NV

46

Publications

2K

Citations

24

H-Index

2000

Active since

Affiliations

Universitat de València(Current)

Universitat Politècnica de València

Natalia Vila López is an author at Universitat de València specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorTourismInteractive MarketingHealthBrand StrategyCustomer Satisfaction

Publications per year

2000–2023

46

Publications

46

Consumer perceptions of product packaging

Olga Ampuero‐Canellas, Natalia Vila López · Journal of Consumer Marketing · 2006 · 539 citations

Consumer-driven Product Development, Consumer Decision Making, Consumer Uncertainty +15

Consumer feelings and behaviours towards well designed websites

Natalia Vila López, Inés Küster Boluda · Information & Management · 2011 · 107 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +9

Market orientation and innovation: an inter‐relationship analysis

Joaquín Aldás Manzano, Inés Küster Boluda, Natalia Vila López · European Journal of Innovation Management · 2005 · 102 citations

Market Orientation, Ardan Database, Innovation Study +10

The importance of innovation in international textile firms

Natalia Vila López, Inés Küster Boluda · European Journal of Marketing · 2007 · 74 citations

Innovation Adoption, International Marketing, Textile Sector +20

The Role of Packaging in Positioning an Orange Juice

Natalia Vila López, Olga Ampuero‐Canellas · Journal of Food Products Marketing · 2007 · 61 citations

Food Packaging, Different Authors, Brand Strategy +25

Rows per page

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