Statistics
Publications
32
Citations
3K
H-Index
25
Active since
2001
Joaquín Aldás Manzano is an author at Universitat de València specializing in marketing, business, and marketing management.
Publications per year
2001–2025
32
32
Dual nature of cause‐brand fit
Rafael Currás Pérez, Joaquín Aldás Manzano · European Journal of Marketing · 2012 · 163 citations
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