Alejandro Alvarado Herrera

Statistics

Publications

Citations

917

H-Index

Active since

2008

Affiliations

University of Quintana Roo(Current)

Universitat de València

Tecnológico de Monterrey

Alejandro Alvarado Herrera is an author at University of Quintana Roo specializing in corporate social responsibility, social responsibility, and marketing.

ORCID

Publications per year

2008–2023

Publications

A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

Alejandro Alvarado Herrera, Joaquín Aldás Manzano, Rafael Currás Pérez · Journal of Business Ethics · 2015 · 337 citations

Management, Sustainability Management, Corporate Environmental Management +15

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Rafael Currás Pérez, José Enrique Bigné Alcañiz, Alejandro Alvarado Herrera · Journal of Business Ethics · 2009 · 291 citations

Business, Marketing, Social Psychology +14

DIMENSIONALIDAD DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL PERCIBIDA Y SUS EFECTOS SOBRE LA IMAGEN Y LA REPUTACIÓN: UNA APROXIMACIÓN DESDE EL MODELO DE CARROLL

Alejandro Alvarado Herrera, M. Schlesinger · Estudios Gerenciales · 2008 · 90 citations · Full text

Social Sciences, Marketing, Social Psychology +9

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Jorge Vera Martínez, Alejandro Alvarado Herrera, Rafael Currás Pérez · Journal of Global Marketing · 2021 · 45 citations · Full text

Business, Marketing, Marketing Management +9

PERSPECTIVAS TEÓRICAS USADAS PARA EL ESTUDIO DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL: UNA CLASIFICACIÓN CON BASE EN SU RACIONALIDAD

Alejandro Alvarado Herrera, José Enrique Bigné Alcañiz, Rafael Currás Pérez · Estudios Gerenciales · 2011 · 39 citations · Full text

Management, Organization Studies, Organizational Behavior +8

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