Jorge Vera Martínez

Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers

Jorge Vera Martínez, Andrea Trujillo · Journal of Retailing and Consumer Services · 2013 · 97 citations

Customer Satisfaction, Service Quality Dimensions, Service Quality +11

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Jorge Vera Martínez · Journal of Product & Brand Management · 2015 · 58 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +18

Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters

David Pérez-Castillo, Jorge Vera Martínez · Asia Pacific Journal of Marketing and Logistics · 2021 · 53 citations

Green Marketing, Greenwashing, Innovation Adoption +24

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Jorge Vera Martínez, Alejandro Alvarado Herrera, Rafael Currás Pérez · Journal of Global Marketing · 2021 · 42 citations · Full text

Customer Satisfaction, Socially Responsible Product, Structured Questionnaire +17

From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store

Jorge Vera Martínez · Journal of theoretical and applied electronic commerce research · 2020 · 23 citations · Full text

Customer Experience, Customer Satisfaction, Structured Questionnaire +16