Concepedia

Carla Ruíz Mafé

CR

48

Publications

4.2K

Citations

36

H-Index

2005

Active since

Affiliations

Universitat de València(Current)

Universidad de Zaragoza

University of Glasgow

Universidad Europea

Adam Smith Institute

Carla Ruíz Mafé is an author at Universitat de València specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingDigital MarketingConsumer BehaviorCustomer SatisfactionCommunicationBusinessSocial Media

Publications per year

2005–2024

48

Publications

48

The role of consumer innovativeness and perceived risk in online banking usage

Joaquín Aldás Manzano, Carlos Lassala Navarré, Carla Ruíz Mafé et al. · International Journal of Bank Marketing · 2009 · 359 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +20

Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited

José Enrique Bigné Alcañiz, Kalliopi Chatzipanagiotou, Carla Ruíz Mafé · Journal of Business Research · 2020 · 298 citations

Behavioral Decision Making, Consumer Study, Consumer Research +17

Exploring individual personality factors as drivers of M‐shopping acceptance

Joaquín Aldás Manzano, Carla Ruíz Mafé, Silvia Sanz Blas · Industrial Management & Data Systems · 2009 · 252 citations

Innovation Adoption, Behavioral Decision Making, Digital Marketing +21

Influence of online shopping information dependency and innovativeness on internet shopping adoption

José Enrique Bigné Alcañiz, Carla Ruíz Mafé, Joaquín Aldás Manzano et al. · Online Information Review · 2008 · 199 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +19

The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour

José Enrique Bigné Alcañiz, Carla Ruíz Mafé, Silvia Sanz Blas · 2005 · 181 citations

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