Concepedia

Olga Ampuero‐Canellas

OA

3

Publications

640

Citations

3

H-Index

2006

Active since

Affiliations

Universitat de València(Current)

Universitat Politècnica de València

Olga Ampuero‐Canellas is an author at Universitat de València specializing in management, marketing, and brand strategy.

ORCID

Top concepts

Publications per year

2006–2009

3

Publications

3

Consumer perceptions of product packaging

Olga Ampuero‐Canellas, Natalia Vila López · Journal of Consumer Marketing · 2006 · 539 citations

, , +15

The Role of Packaging in Positioning an Orange Juice

Natalia Vila López, Olga Ampuero‐Canellas · Journal of Food Products Marketing · 2007 · 61 citations

, , +25

Brand identity documentation: a cross‐national examination of identity standards manuals

Begoña Jordá Albiñana, Olga Ampuero‐Canellas, Natalia Vila López et al. · International Marketing Review · 2009 · 40 citations

, , +22

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