Begoña Jordá Albiñana

Publications

Citations

H-Index

2009

Active since

Affiliations

Universitat Politècnica de València(Current)

Begoña Jordá Albiñana is an author at Universitat Politècnica de València specializing in brand equity, corporate identity, and intercultural marketing.

ORCID

Top concepts

ArtsCultureBrandingBusinessMarketingManagementStatisticsBrand EquityBiostatisticsBrand Strategy

Publications per year

2009–2020

Publications

Brand identity documentation: a cross‐national examination of identity standards manuals

Begoña Jordá Albiñana, Olga Ampuero‐Canellas, Natalia Vila López et al. · International Marketing Review · 2009 · 40 citations

Cross-cultural Marketing, International Marketing, Identity Standards +22

Parametric effects by using the strip-pair comparison method around red CIE color center

Fernando Brusola, Ignacio Tortajada, Ismael Lengua Lengua et al. · Optics Express · 2020 · 10 citations · Full text

Color Reproduction, Colorization, Strip Comparison Method +9

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