Concepedia

Inés Küster Boluda

IK

43

Publications

1.5K

Citations

23

H-Index

1996

Active since

Affiliations

Universitat de València(Current)

Universitat Jaume I

Inés Küster Boluda is an author at Universitat de València specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingBusiness StrategyHealthFood Choice

Publications per year

1996–2023

43

Publications

43

Consumer attitudes in the election of functional foods

Inés Küster Boluda, I. Vidal-Capilla · Spanish Journal of Marketing - ESIC · 2017 · 142 citations · Full text

Food Choice, Nutrition, Food Marketing +13

Consumer feelings and behaviours towards well designed websites

Natalia Vila López, Inés Küster Boluda · Information & Management · 2011 · 107 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +9

Market orientation and innovation: an inter‐relationship analysis

Joaquín Aldás Manzano, Inés Küster Boluda, Natalia Vila López · European Journal of Innovation Management · 2005 · 102 citations

Market Orientation, Ardan Database, Innovation Study +10

The importance of innovation in international textile firms

Natalia Vila López, Inés Küster Boluda · European Journal of Marketing · 2007 · 74 citations

Innovation Adoption, International Marketing, Textile Sector +20

Compensation and control sales policies, and sales performance: the field sales manager's points of view

Inés Küster Boluda, Pedro Canales Ronda · Journal of Business and Industrial Marketing · 2011 · 63 citations · Full text

Performance Management, Managerial Aspect, Control Sales Policies +14

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