Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

R: A Language and Environment for Statistical Computing

R Core Team · 2000 · 353K citations · Full text

Natural Sciences, Computer Science, Statistical Computing +10

<b>FactoMineR</b> : An <i>R</i> Package for Multivariate Analysis

Sébastien Lê, Julie Josse, François Husson · Journal of Statistical Software · 2008 · 9.9K citations · Full text

Computing, Visualization, Categorical Data Analysis +14

DESIGNS TO BALANCE THE EFFECT OF ORDER OF PRESENTATION AND FIRST‐ORDER CARRY‐OVER EFFECTS IN HALL TESTS

Halliday J.H. MacFie, N. Bratchell, Keith Greenhoff et al. · Journal of Sensory Studies · 1989 · 1.8K citations

Social Sciences, Psychology, Design Theory +10

Consumer perceptions of product packaging

Olga Ampuero‐Canellas, Natalia Vila López · Journal of Consumer Marketing · 2006 · 548 citations

Arts, Design, Marketing +12

Perception of traditional food products in six European regions using free word association

Luís Guerrero, Anna Claret, Wim Verbeke et al. · Food Quality and Preference · 2009 · 483 citations

Agriculture, Food Science, Nutrition +6