Concepedia

Package Shape Design

Package Shape Design is a structural design element within product packaging that specifies the three-dimensional form and geometric configuration of a container, distinguishing it by directly influencing functional performance, consumer interaction, and shelf visibility within the broader category of package design.

20

Publications

1.6K

Citations

56

Authors

40

Institutions

Publications per year

2017–2026

6

Parents

Publications

20

Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

Gastón Ares, Rosires Deliza · Food Quality and Preference · 2010 · 344 citations

, , +14

Predictive packaging design: Tasting shapes, typefaces, names, and sounds

Carlos Velasco, Alejandro Salgado‐Montejo, Fernando Marmolejo‐Ramos et al. · Food Quality and Preference · 2013 · 213 citations

, , +13

Ratios in Proportion: What Should the Shape of the Package Be?

Priya Raghubir, Eric Greenleaf · Journal of Marketing · 2006 · 177 citations

, , +16

Can bottles speak volumes? The effect of package shape on how much to buy

Sha Yang, Priya Raghubir · Journal of Retailing · 2005 · 133 citations

, , +2

The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments

S. J. Westerman, Ed Sutherland, Peter Gardner et al. · Food Quality and Preference · 2012 · 117 citations

, , +11

1–5 of 20

Authors

56

  1. PR
    Priya Raghubir

    University of California, Berkeley, United States

    3 publications · 426 citations

    3

    h-index

  2. ÜÖ
    Ünal Ö. Boya

    Appalachian State University, United States

    2 publications · 54 citations

    2

    h-index

  3. LL
    Lawrence L. Garber

    Appalachian State University, United States

    2 publications · 54 citations

    2

    h-index

  4. JP
    Jun Pang

    Renmin University of China, China

    2 publications · 92 citations

    2

    h-index

  5. EM
    Eva M. Hyatt

    Appalachian State University, United States

    2 publications · 54 citations

    2

    h-index

1–5 of 56

Institutions

40

  1. University of California, Berkeley

    Berkeley, United States

    3 h-index

    3 publications

    426 citations

  2. New York University

    New York, United States

    3 h-index

    3 publications

    426 citations

  3. University of South Carolina

    Columbia, United States

    2 h-index

    3 publications

    48 citations

  4. Elon University

    Elon, United States

    2 h-index

    2 publications

    54 citations

  5. Appalachian State University

    Boone, United States

    2 h-index

    4 publications

    108 citations

  6. Renmin University of China

    Beijing, China

    2 h-index

    3 publications

    121 citations

  7. University of South Australia

    Adelaide, Australia

    1 h-index

    1 publications

    33 citations

  8. Fundação Oswaldo Cruz

    Rio de Janeiro, Brazil

    1 h-index

    1 publications

    13 citations

1–8 of 40

Venues

  1. Food Quality and Preference

    5 publications · 802 citations

    5

    h-index

  2. Journal of Marketing

    JM · 2 publications · 293 citations

    2

    h-index

  3. Journal of Retailing

    2 publications · 196 citations

    2

    h-index

  4. Appetite

    1 publications · 71 citations

    1

    h-index

  5. International Journal of Advertising

    IJA · 1 publications · 29 citations

    1

    h-index

1–5