The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments

Development and validation of brief measures of positive and negative affect: The PANAS scales.

David Watson, Lee Anna Clark, Auke Tellegen · Journal of Personality and Social Psychology · 1988 · 32.1K citations

Social Sciences, Behavioral Sciences, Psychology +16

Development and validation of brief measures of positive and negative affect: The PANAS scales.

David Watson, Auke Tellegen · Journal of Personality and Social Psychology · 1988 · 31.7K citations

Social Sciences, Behavioral Sciences, Psychology +16

Confirmation Bias: A Ubiquitous Phenomenon in Many Guises

Raymond S. Nickerson · Review of General Psychology · 1998 · 7.1K citations

Social Sciences, Psychology, Social Psychology +9

Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?

Rolf Reber, Norbert Schwarz, Piotr Winkielman · Personality and Social Psychology Review · 2004 · 2.8K citations

Humanities, Psychology, Social Psychology +17

Seeking the Ideal Form: Product Design and Consumer Response

Peter Bloch · Journal of Marketing · 1995 · 1.4K citations

Arts, Design, Marketing +17