Concepedia

Graphic Packaging Design

Graphic Packaging Design is a specialized discipline within packaging design that focuses on the visual and typographic elements employed to communicate brand identity, product information, and consumer appeal on packaging surfaces.

28

Publications

2K

Citations

76

Authors

33

Institutions

Publications per year

2017–2026

15

Parents

Children

Publications

28

Packaging and purchase decisions

Pinya Silayoi, Mark Speece · British Food Journal · 2004 · 558 citations

, , +15

Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Nigel D. Steenis, Erica van Herpen, I.A. van der Lans et al. · Journal of Cleaner Production · 2017 · 464 citations · Full text

, , +17

The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments

S. J. Westerman, Ed Sutherland, Peter Gardner et al. · Food Quality and Preference · 2012 · 117 citations

, , +11

Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee

Maísa Mancini Matioli de Sousa, Fabiana M. Carvalho, Rosemary Gualberto Fonseca Alvarenga Pereira · Food Quality and Preference · 2020 · 113 citations

, , +16

Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy

Shekoofeh Maleki, Seyed Fathollah Amiri Aghdaie, Arash Shahin et al. · Journal of Marketing Communications · 2019 · 74 citations

, , +13

1–5 of 28

Authors

76

  1. DJ
    David Juárez Varón

    Universitat Politècnica de València, Spain

    2 publications · 59 citations

    2

    h-index

  2. AS
    Arash Shahin

    University of Isfahan, Iran

    2 publications · 87 citations

    2

    h-index

  3. VT
    Victoria Tur‐Viñes

    University of Alicante, Spain

    2 publications · 59 citations

    2

    h-index

  4. NS
    Nopadon Sahachaisaeree

    King Mongkut's Institute of Technology Ladkrabang, Thailand

    2 publications · 38 citations

    2

    h-index

  5. SR
    Siripuk Ritnamkam

    King Mongkut's Institute of Technology Ladkrabang, Thailand

    2 publications · 38 citations

    2

    h-index

1–5 of 76

Institutions

33

  1. Universitat Politècnica de València

    Valencia, Spain

    3 h-index

    4 publications

    154 citations

  2. University of Alicante

    Alicante, Spain

    2 h-index

    2 publications

    59 citations

  3. University of Isfahan

    Isfahan, Iran

    2 h-index

    7 publications

    335 citations

  4. Wageningen University & Research

    Wageningen, The Netherlands

    2 h-index

    6 publications

    1.9K citations

  5. King Mongkut's Institute of Technology Ladkrabang

    Bangkok, Thailand

    2 h-index

    4 publications

    76 citations

  6. Universitat de Miguel Hernández d'Elx

    Elche, Spain

    1 h-index

    2 publications

    52 citations

  7. Vietnam National University Ho Chi Minh City

    Ho Chi Minh City, Vietnam

    1 h-index

    2 publications

    54 citations

  8. Misurata University

    Misratah, Libya

    1 h-index

    1 publications

    34 citations

1–8 of 33

Venues

  1. Food Quality and Preference

    3 publications · 297 citations

    3

    h-index

  2. Frontiers in Psychology

    2 publications · 49 citations

    2

    h-index

  3. Procedia - Social and Behavioral Sciences

    2 publications · 38 citations

    2

    h-index

  4. Journal of Marketing Communications

    2 publications · 109 citations

    2

    h-index

  5. The Global Journal of Business Research

    1 publications · 14 citations

    1

    h-index

1–5