Concepedia

Package Graphics Evaluation

Package Graphics Evaluation is a methodological framework within graphic packaging design that systematically assesses the visual, functional, and communicative effectiveness of package graphics based on predefined aesthetic, cognitive, and market response criteria.

4

Publications

555

Citations

10

Authors

6

Institutions

Publications per year

2017–2026

2

Parents

Publications

4

Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Nigel D. Steenis, Erica van Herpen, I.A. van der Lans et al. · Journal of Cleaner Production · 2017 · 464 citations · Full text

, , +17

Package Graphics and Consumer Product Beliefs

Paula Fitzgerald Bone, Karen Russo France · Journal of Business and Psychology · 2001 · 84 citations

, , +13

Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis

Fa Wang, Haifeng Wang, Joung Hyung Cho · Sustainability · 2022 · 47 citations · Full text

, , +13

The consumer testing of food package graphic design

Robert P. Hamlin · British Food Journal · 2016 · 25 citations

, , +14

The Use of Images in Graphic Design on Packaging of Food and Beverages

Watcharatorn Pensasitorn · Journal of Economics Business and Management · 2015 · 19 citations

, , +12

1–5 of 4

Authors

10

  1. JV
    J.C.M. van Trijp

    Wageningen University & Research, Netherlands

    1 publications · 464 citations

    1

    h-index

  2. ND
    Nigel D. Steenis

    Wageningen University & Research, Netherlands

    1 publications · 464 citations

    1

    h-index

  3. TL
    Tom Ligthart

    Netherlands Organisation for Applied Scientific Research, Netherlands

    1 publications · 464 citations

    1

    h-index

  4. FW
    Fa Wang

    Jiangsu Vocational Institute of Architectural Technology, China

    1 publications · 47 citations

    1

    h-index

  5. EV
    Erica van Herpen

    Wageningen University & Research, Netherlands

    1 publications · 464 citations

    1

    h-index

1–5 of 10

Institutions

6

  1. Wageningen University & Research

    Wageningen, The Netherlands

    1 h-index

    4 publications

    1.9K citations

  2. Pukyong National University

    Busan, South Korea

    1 h-index

    2 publications

    94 citations

  3. TiFN

    Wageningen, Netherlands

    1 h-index

    3 publications

    1.4K citations

  4. University of Otago

    Dunedin, New Zealand

    1 h-index

    1 publications

    25 citations

  5. Jiangsu Vocational Institute of Architectural Technology

    Xuzhou, China

    1 h-index

    1 publications

    47 citations

  6. Netherlands Organisation for Applied Scientific Research

    Delft, The Netherlands

    1 h-index

    1 publications

    464 citations

  7. West Virginia University

    Morgantown, United States

    1 publications

    84 citations

1–7 of 6

Venues

  1. Journal of Economics Business and Management

    JOEBM · 1 publications · 19 citations

    1

    h-index

  2. British Food Journal

    1 publications · 25 citations

    1

    h-index

  3. Sustainability

    1 publications · 47 citations

    1

    h-index

  4. Journal of Cleaner Production

    1 publications · 464 citations

    1

    h-index

  5. Journal of Business and Psychology

    1 publications · 84 citations

1–5