Karen Russo France

Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence

Timothy B. Heath, Subimal Chatterjee, Karen Russo France · Journal of Consumer Research · 1995 · 216 citations

Delivering Graduate Marketing Education: An Analysis of Face-to-Face versus Distance Education

Thomas G. Ponzurick, Karen Russo France, Cyril M. Logar · Journal of Marketing Education · 2000 · 158 citations

Relationship Marketing, Customer Satisfaction, Delivery Formats +11

The differential processing of price in gains and losses: the effects of frame and need for cognition

Subimal Chatterjee, Timothy B. Heath, Sandra Milberg et al. · Journal of Behavioral Decision Making · 2000 · 104 citations

Behavioral Decision Making, Decision Analysis, Individual Decision Making +28

Package Graphics and Consumer Product Beliefs

Paula Fitzgerald Bone, Karen Russo France · Journal of Business and Psychology · 2001 · 83 citations

Policy makers’ paradigms and evidence from consumer interpretations of dietary supplement labels

Karen Russo France, Paula Fitzgerald Bone · Journal of Consumer Affairs · 2005 · 51 citations

Nutrition, Dietary Supplements, Consumer Uncertainty +27