Cyril M. Logar

Delivering Graduate Marketing Education: An Analysis of Face-to-Face versus Distance Education

Thomas G. Ponzurick, Karen Russo France, Cyril M. Logar · Journal of Marketing Education · 2000 · 158 citations

Relationship Marketing, Customer Satisfaction, Delivery Formats +11

A qualitative examination of factors affecting reverse logistics systems for end‐of‐life computers

A. Michael Knemeyer, Thomas G. Ponzurick, Cyril M. Logar · International Journal of Physical Distribution & Logistics Management · 2002 · 132 citations

Logistics Processes, Reverse Logistics System, Reverse Logistics +17

Commercializing intellectual property: a university‐industry alliance for new product development

Cyril M. Logar, Thomas G. Ponzurick, John Randolph Spears et al. · Journal of Product & Brand Management · 2001 · 37 citations

Education, Technology Commercialization, Innovative Approaches +16

Initiating exporting: The role of managerial motivation in small to medium enterprises

John Andy Wood, Cyril M. Logar, William B. Riley · Journal of Business Research · 2015 · 33 citations

Marketing, International Management, International Business Strategy +11