Pinya Silayoi - Concepedia

Author

Pinya Silayoi

Also Known As

Pinya Silayoi

Publications

1.3K

Citations

H-Index

Concepts

All Affiliations

Pinya Silayoi is an author at Kasetsart University specializing in design, interactive marketing, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	1.3K
2	Marketing	3	3	1.3K
3	Business	2	2	1.2K
4	Health Sciences	2	2	581
5	Logistics	1	1	674

Pinya Silayoi

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
The importance of packaging attributes: a conjoint analysis approach Pinya Silayoi, Mark Speece European Journal of Marketing Consumer StudyConsumer ResearchConjoint StudyManagementLogistics	2007	674
Packaging and purchase decisions Pinya Silayoi, Mark Speece British Food Journal Food MarketingConsumer Decision MakingFood PackagingFocus Group MethodologyHealth Sciences	2004	544
Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure Pinya Silayoi, Mark Speece SSRN Electronic Journal Involvement LevelCustomer SatisfactionFood PackagingConsumer StudyConsumer Research	2004	37

Page 1