Concepedia

Packaging Semiotics

Packaging Semiotics is the academic discipline that systematically studies the signs, symbols, and visual codes embedded in packaging graphics to interpret their communicative functions and cultural meanings within consumer behavior contexts.

12

Publications

349

Citations

23

Authors

13

Institutions

Publications per year

2017–2026

8

Parents

Publications

12

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Mahima Shukla, Richa Misra, Deepak Singh · Asia Pacific Journal of Marketing and Logistics · 2022 · 72 citations

, , +16

Demystifying Semiotics: Some Key Questions Answered

Rachel Lawes · International Journal of Market Research · 2002 · 54 citations

, , +16

A Social Semiotic Approach and a Visual Analysis Approach for Chinese Traditional Visual Language: A Case of Tea Packaging Design

Hu Bin, Oksana Zelenko, Vaughn Pinxit et al. · Theory and Practice in Language Studies · 2019 · 43 citations · Full text

, , +17

Reading packages: social semiotics on the shelf

Karin Wagner · Visual Communication · 2015 · 34 citations

, , +17

How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective

Anis ur Rehman, Yasir Arafat Elahi · Asia Pacific Journal of Marketing and Logistics · 2024 · 31 citations

, , +14

1–5 of 12

Authors

23

  1. MT
    Martin Thomas

    University of Leeds, United Kingdom

    1 publications · 13 citations

    1

    h-index

  2. YA
    Yasir Arafat Elahi

    Integral University, India

    1 publications · 31 citations

    1

    h-index

  3. CP
    Carla Pereira

    Universidade Federal de Campina Grande, Brazil

    1 publications · 17 citations

    1

    h-index

  4. AU
    Anis ur Rehman

    University of Ha'il, Saudi Arabia

    1 publications · 31 citations

    1

    h-index

  5. VP
    Vaughn Pinxit

    Queensland University of Technology, Australia

    1 publications · 43 citations

    1

    h-index

1–5 of 23

Institutions

13

  1. Queensland University of Technology

    Brisbane, Australia

    1 h-index

    3 publications

    129 citations

  2. University of Gothenburg

    Gothenburg, Sweden

    1 h-index

    1 publications

    34 citations

  3. University of Bunda Mulia

    Jakarta, Indonesia

    1 h-index

    5 publications

    50 citations

  4. Jaipuria Institute of Management

    Noida, India

    1 h-index

    2 publications

    144 citations

  5. Universidade Federal de Campina Grande

    Campina Grande, Brazil

    1 h-index

    1 publications

    17 citations

  6. Amity University

    Noida, India

    1 h-index

    1 publications

    72 citations

  7. University of Jinan

    Jinan, China

    1 h-index

    1 publications

    43 citations

  8. University of Illinois System

    Urbana, United States

    1 h-index

    1 publications

    31 citations

1–8 of 13

Venues

  1. 2

    h-index

  2. CoverAge Journal of Strategic Communication

    1 publications · 10 citations

    1

    h-index

  3. Visual Communication

    1 publications · 34 citations

    1

    h-index

  4. Color Research & Application

    1 publications · 17 citations

    1

    h-index

  5. Theory and Practice in Language Studies

    TPLS · 1 publications · 43 citations

    1

    h-index

1–5