Concepedia

Mahima Shukla

MS

Statistics

Publications

3

Citations

118

H-Index

3

Active since

2021

Affiliations

Jaipuria Institute of Management(Current)

Amity University

Mahima Shukla is an author at Jaipuria Institute of Management specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBrand EquityBrand StrategyBrand AwarenessDigital MarketingCustomer Satisfaction

Publications per year

2021–2023

3

Publications

3

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

Mahima Shukla, Richa Misra, Deepak Singh · Asia Pacific Journal of Marketing and Logistics · 2022 · 65 citations

Customer Satisfaction, Brand Equity, Product Experience +15

Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty

Mahima Shukla, Richa Misra, Rahul Gupta · Journal of Consumer Marketing · 2023 · 27 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Mahima Shukla, Vranda Jain, Richa Misra · Asia Pacific Journal of Marketing and Logistics · 2021 · 26 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

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