Concepedia

Package Graphics

Package Graphics is a design discipline within packaging that encompasses the visual elements and stylistic components applied to a package, distinguished by their function in communicating brand identity, product information, and aesthetic appeal to consumers.

27

Publications

2.4K

Citations

74

Authors

42

Institutions

Publications per year

2017–2026

10

Variants

Packaging Graphics

Parents

Children

Publications

27

Packaging and purchase decisions

Pinya Silayoi, Mark Speece · British Food Journal · 2004 · 558 citations

, , +15

Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Nigel D. Steenis, Erica van Herpen, I.A. van der Lans et al. · Journal of Cleaner Production · 2017 · 464 citations · Full text

, , +17

Text and Graphic Warnings on Cigarette Packages

David Hammond, Geoffrey T. Fong, Ron Borland et al. · American Journal of Preventive Medicine · 2007 · 436 citations

, , +10

The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments

S. J. Westerman, Ed Sutherland, Peter Gardner et al. · Food Quality and Preference · 2012 · 117 citations

, , +11

Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee

Maísa Mancini Matioli de Sousa, Fabiana M. Carvalho, Rosemary Gualberto Fonseca Alvarenga Pereira · Food Quality and Preference · 2020 · 113 citations

, , +16

1–5 of 27

Authors

74

  1. PS
    Pinya Silayoi

    Kasetsart University, Thailand

    2 publications · 596 citations

    2

    h-index

  2. MS
    Mark Speece

    Asian Institute of Technology, Thailand

    2 publications · 596 citations

    2

    h-index

  3. EV
    Erica van Herpen

    Wageningen University & Research, Netherlands

    1 publications · 464 citations

    1

    h-index

  4. BH
    Bassam Hamdar

    American University of Beirut, Lebanon

    1 publications · 12 citations

    1

    h-index

  5. CB
    Claudia Bernardini

    University of Perugia, Italy

    1 publications · 76 citations

    1

    h-index

1–5 of 74

Institutions

42

  1. Kasetsart University

    Bangkok, Thailand

    2 h-index

    2 publications

    596 citations

  2. University of Mohaghegh Ardabili

    Ardabil, Iran

    1 h-index

    1 publications

    93 citations

  3. Mahidol University

    Bangkok, Thailand

    1 h-index

    1 publications

    38 citations

  4. University of Leeds

    Leeds, United Kingdom

    1 h-index

    9 publications

    1.1K citations

  5. Metropolitan University

    Belgrade, Serbia

    1 h-index

    1 publications

    22 citations

  6. Université Clermont Auvergne

    Clermont-Ferrand, France

    1 h-index

    1 publications

    11 citations

  7. University of Waterloo

    Waterloo, Canada

    1 h-index

    3 publications

    1.3K citations

  8. University of Zagreb

    Zagreb, Croatia

    1 h-index

    4 publications

    152 citations

1–8 of 42

Venues

  1. Food Quality and Preference

    3 publications · 297 citations

    3

    h-index

  2. British Food Journal

    2 publications · 583 citations

    2

    h-index

  3. Multimodal Communication

    1 publications · 18 citations

    1

    h-index

  4. The Global Journal of Business Research

    1 publications · 14 citations

    1

    h-index

  5. Sustainability

    1 publications · 47 citations

    1

    h-index

1–5