Concepedia

Packaging Consistency

Packaging Consistency is a branding construct that refers to the strategic uniformity of visual, structural, and informational design elements across a product line’s packaging to reinforce brand recognition, ensure coherent brand messaging, and facilitate consumer trust through predictable and identifiable packaging appearances.

1

Publications

70

Citations

7

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Publications

1

1–2 of 1

Authors

7

  1. XL
    Xiaobing Luo

    Huazhong University of Science and Technology, China

    1 publications · 70 citations

    1

    h-index

  2. BC
    Bin Cao

    Huazhong University of Science and Technology, China

    1 publications · 70 citations

    1

    h-index

  3. SL
    Sheng Liu

    Chinese Academy of Sciences, China

    1 publications · 70 citations

    1

    h-index

  4. RH
    Run Hu

    Huazhong University of Science and Technology, China

    1 publications · 70 citations

    1

    h-index

  5. XF
    Xing Fu

    Tsinghua University, China

    1 publications · 70 citations

    1

    h-index

1–5 of 7

Institutions

2

  1. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    7 publications

    490 citations

  2. Wuhan National Laboratory for Optoelectronics

    Wuhan, China

    1 h-index

    1 publications

    70 citations

1–2 of 2

Venues

  1. Optics Express

    1 publications · 70 citations

    1

    h-index

  2. Business Horizons

    1 publications · 10 citations

1–2