Concepedia

Yasir Arafat Elahi

YA

Statistics

Publications

5

Citations

116

H-Index

5

Active since

2012

Affiliations

Integral University(Current)

KIIT University

Yasir Arafat Elahi is an author at Integral University specializing in business, marketing management, and marketing.

Publications per year

2012–2024

5

Publications

5

How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective

Anis ur Rehman, Yasir Arafat Elahi · Asia Pacific Journal of Marketing and Logistics · 2024 · 31 citations

Business, Marketing, Marketing Management +14

Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs

Anis ur Rehman, Rajat Kumar Behera, Md. Saiful Islam et al. · Technology in Society · 2024 · 29 citations

Business, Marketing, Marketing Management +16

Entrepreneurship Education in India-Scope, challenges and Role of Bschools in Promoting Entrepreneurship Education

Anis ur Rehman, Yasir Arafat Elahi · International Journal of Engineering and Management Research · 2012 · 26 citations · Full text

Business, Entrepreneurship, Higher Education +12

A detail study on Length of Service and Role Stress of Banking Sector in Lucknow Region

Yasir Arafat Elahi, Mishra Apoorva · 2012 · 18 citations

Public Health, Health Sciences, Behavioral Health +16

A study of customer satisfaction in using banking services through Artificial Intelligence (AI) in India

Asmat Ara Shaikh, Arya Kumar, Apoorva Mishra et al. · Public Administration and Policy · 2024 · 12 citations · Full text

Business, Computer Science, Artificial Intelligence +12

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